TALADAYS – Tala Takes Tahoe
Role: Video Editing
A reality-TV-style recap to introduce the brand's 2025 December campaign: Taladays. Anticipation for ten days of giveaways built through curated daily stories and a recap edit of behind the scenes.
A reality-TV-style recap to introduce the brand's 2025 December campaign: Taladays. Anticipation for ten days of giveaways built through curated daily stories and a recap edit of behind the scenes.
Tala After Hours — Event Recap Edit
Role: Video Editing
A reality-TV-style recap that transformed a standard campaign closeout into an engaging, personality-driven episode moment. This edit reframed an event highlight into a storyline, complete with pacing, humor, and micro-tension, creating a memorable finale to the “Tala After Hours” campaign.
A reality-TV-style recap that transformed a standard campaign closeout into an engaging, personality-driven episode moment. This edit reframed an event highlight into a storyline, complete with pacing, humor, and micro-tension, creating a memorable finale to the “Tala After Hours” campaign.
The Personality Hire — Team Introduction Edit
Role: Video Editing
The first video in a personality-driven team series, designed to introduce staff through curated, reality-TV-inspired storytelling. Each edit reflects the unique energy of the team member, giving the brand a more human, relatable, and entertaining identity.
The first video in a personality-driven team series, designed to introduce staff through curated, reality-TV-inspired storytelling. Each edit reflects the unique energy of the team member, giving the brand a more human, relatable, and entertaining identity.
The Work Day — Mini Episode
Role: Filming + Editing
A hyper-dramatized mini-trailer capturing a client’s workday as if it were part of a reality series. Built around pacing, a mix of active and suspenseful beats, plus an intentional over-dramatization makes this video turn everyday operations into high-engagement entertainment.
A hyper-dramatized mini-trailer capturing a client’s workday as if it were part of a reality series. Built around pacing, a mix of active and suspenseful beats, plus an intentional over-dramatization makes this video turn everyday operations into high-engagement entertainment.
Event Set-Up — Mini Episode
Role: Filming + Editing
A reality-TV-style episode documenting an experiential marketing brand's workday from set-up to finish. Sound effects, transitional moments, and a playful narrative arc turn an otherwise smooth workday into a lighthearted “episode” — ending with a realistic aftermath shot to close the story and feel organic to the platform being uploaded.
A reality-TV-style episode documenting an experiential marketing brand's workday from set-up to finish. Sound effects, transitional moments, and a playful narrative arc turn an otherwise smooth workday into a lighthearted “episode” — ending with a realistic aftermath shot to close the story and feel organic to the platform being uploaded.
Bay Area Things — Regional Cultural Edit
Role: Video Editing
A culturally specific, hyper-relatable edit built around Bay Area nuances. Its entertainment-first framing and exaggerated comedic beats resonated strongly with the community, driving high engagement on both TikTok and Instagram for a location-anchored brand.
A culturally specific, hyper-relatable edit built around Bay Area nuances. Its entertainment-first framing and exaggerated comedic beats resonated strongly with the community, driving high engagement on both TikTok and Instagram for a location-anchored brand.
Things at Tala That Just Make Sense — Environmental Tour Edit
Role: Video Editing
A high-performing office tour designed to showcase aesthetic details, brand personality, and workplace culture. With 40.9K views and 3.6K comments, this video sparked a surge of inquiries, questions, and brand curiosity across platforms.
A high-performing office tour designed to showcase aesthetic details, brand personality, and workplace culture. With 40.9K views and 3.6K comments, this video sparked a surge of inquiries, questions, and brand curiosity across platforms.
Satirical Clean Girl Aesthetic — Team Dynamic Edit
Role: Video Editing
A comedic, satirical take on the popular “clean girl aesthetic", from an original idea by another creator on TikTok, reimagined through the personalities of the team. This edit blends humor, trend awareness, and fast-paced storytelling. Current TikTok analytics: viral at 166K+ views, 10.9K likes, and +800 followers acquired. Instagram analytics: 52.3K views, 2K likes, and 715 shares.
A comedic, satirical take on the popular “clean girl aesthetic", from an original idea by another creator on TikTok, reimagined through the personalities of the team. This edit blends humor, trend awareness, and fast-paced storytelling. Current TikTok analytics: viral at 166K+ views, 10.9K likes, and +800 followers acquired. Instagram analytics: 52.3K views, 2K likes, and 715 shares.
The Creative Process Series — Weekly Bingeable Format Development
Role: Scripting, Content Writing, and Video Editing
A repeatable video format that turned the client’s workflow into a bingeable series. I wrote the scripts and edited each episode to highlight her planning, execution, and results in a compelling, social-first way.
A repeatable video format that turned the client’s workflow into a bingeable series. I wrote the scripts and edited each episode to highlight her planning, execution, and results in a compelling, social-first way.